Halftone Publishing Co.
Book Publisher Identity System
Halftone is a publishing company dedicated to the way we perceive the world around us.
Named after the dominant method of reproducing images for over a century and a half, we’re at the start of the next chapter of how humans reproduce and interact with images.
The digital world has been constrained to screens, until now. Alternate and virtual reality are going to create the largest shift in media consumption since the moving picture was invented, going with us everywhere we go.
The combination of organic shape, and sharp linework, make up the graphical language of Halftone, represented as the physical world and the digital world, respectfully.